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Forge an AI clone of your practice — and why we're starting with 20 founding experts

Forjari lets an expert configure an AI clone of their practice — their method, their voice, their materials — and invite clients to work with it between sessions. Here's exactly how it works, what the economics are, and who we're looking for first.

9 min read

Every expert whose work happens one conversation at a time — coaches, counselors, mentors, guides, educators — runs the same business whether they think of it that way or not. Revenue is hours times rate. Both are capped. And the six days between sessions, where a client's momentum either compounds or dies, belong to nobody.

Forjari is our answer to both problems at once. It's a platform where you configure an AI clone of your practice and invite your clients to work with it between your live sessions. Not a generic chatbot with your logo on it — a clone forged from your method, speaking in your voice, working from your materials, holding your clients to the commitments they made to you.

This post is the long version: what the clone actually is, how the money works, where the hard boundaries are, and why the first cohort is deliberately small.

What "a clone of your practice" means, concretely

You build it in an afternoon, in a studio made of plain-language fields — no prompt engineering, no code:

- Identity — who the clone is and whose practice it extends. - Methodology — how you actually work: your frameworks, your sequence, the questions you ask, where you push and where you wait. - Voice — how you sound, anchored with your own phrasing. - Materials — upload your worksheets, intake forms, or session frameworks (PDF and DOCX supported); the text becomes part of the clone's working knowledge, and you can edit every line of it. - Opener — the scripted first message every new client meets.

If you'd rather not start from a blank page, there are templates spanning the verticals we serve — from person-centered counseling in the spirit of Carl Rogers to Stoic mentorship to contemplative guidance. Load one, then make it yours.

Publish the clone and you get an invite link. Anyone who signs up through it becomes your client — attached to you, working with your clone, visible in your roster.

Memory is the product

The difference between a chatbot and a practice is continuity, so continuity is where we spent the engineering.

Your clone remembers what your client committed to and opens the next session with it — by name, with the date. Sessions end with a structured summary and concrete action items. Over time the clone builds a working model of each client: the patterns that keep showing up, what they've already tried, where they actually are versus where they were three months ago.

And one line we will not cross: you see summaries, commitments made and kept, and session counts — never the raw transcript. Clients speak freely because the conversation stays theirs. You get the signal you'd actually use without the surveillance nobody wants.

What clients pay, and what you earn

The economics are public, because you're building a business on them.

For your clients: the first 3 sessions are free, forever — no card required. After that, $29/month for unlimited sessions where the clone carries commitments forward, or $49/month for full memory — the working model, the session history, all of it in play every conversation.

For you: onboarding is free. On the free expert plan you earn 20% of every client subscription, paid from real invoices, not projections. On the Pro plan ($99/month) your share rises to 30%. Ten clients on the $49 tier at 30% is $147/month of recurring revenue from work your clone does while you sleep — illustrative math, not a promise, and we'd rather under-promise here.

There's also a partner layer: once you have 10+ paying clients, experts you bring to the platform earn you an override on the margin they generate — 20%, or 25% for the founding cohort, single level, no pyramids.

The boundary that makes this viable

Forjari's engine refuses to diagnose, treat, or play therapist. That's not a disclaimer buried in terms of service — it's enforced in the engine itself, above any expert's configuration, with a safety override that drops the coaching posture entirely when someone is in genuine distress.

If you're a counselor or psychologist, this boundary is exactly what makes the platform usable for the non-clinical part of your work — the accountability, the reflection, the between-session support — without touching what only a licensed human should do.

Amplification, not replacement

The fear under every "AI for coaching" pitch deserves a straight answer. A clone doesn't replace you, for the same reason a book you wrote doesn't replace you: it has your method but not your presence. What it does is refuse to let your method sit idle for the 165 hours a week you're not in the room.

Your live sessions get better because nobody arrives cold — the clone hands you back what got worked on and what keeps slipping. The clients you couldn't take — wrong budget, wrong time zone, wrong moment — get a real version of your work instead of nothing. And your clients stay yours: your roster, your invite, your relationship.

Why only 20 founding experts

We're onboarding the first cohort by invitation because the platform gets better through depth, not volume. Twenty practitioners who publish real clones, invite real clients, and tell us what breaks are worth more right now than a thousand sign-ups nobody follows through on.

Founding experts get free onboarding, the 25% founding partner rate, and a direct line to the people building this — what you ask for shapes what ships next.

If your income is capped by your calendar and you've been waiting for an answer to AI that amplifies you instead of erasing you, we built Forjari for you. Start at forjari.com.

Coaching that holds the line.

Forjari runs your method between sessions — memory, real accountability, and dated commitments. Your first 3 sessions are free.

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